Points for Conclusion

• Research into how simplicity can be achieved resulted in finding that there are many process that can be used, specifically reduction, organisation and metaphor.
• These processes allow you to communicate more with less- especially when using visual metaphors- multiple levels of meaning communicated.
• Evidence to suggest that feelings can be imbued within the viewer using these techniques due to the way the brain works. – visually, simple easier to process and remember, complicated implies feeling of being lost etc.
• Sub-question, can images be simple, aesthetically pleasing and communicative? Use of metaphor allows for this and means that this is better remembered.
• Remembrance is key within the realms of visual communication.
• As is comprehensibility. Needs to communicate the right thing for that context and audience, and this must be understood with imperceptible effort- therefore should only communicate what is necessary. – surplus information should be removed
• Case study shows that methods can be applied to other complex things such as narrative. Intention was to create something that could be understood by different cultures and languages. Achieved through reduction to simple shapes alongside key.
• As found in reflective practice, the amount of information included can be reduced when placed alongside text- this does not take away from image, just adds to or fixes meaning.
• All of this information suggests that simplicity can be as communicative as complexity if not more, and ways in which this can be achieved.