Lego Advertisement-1981
- Gender neutral- features both boys and girls
- 'universal building sets'
- Different sets for different ages- appealing to more than one audience.
- Clothing is not stereotypical- children are wearing blue and pink in one image but some kids just like those colours- the stereotypes had to have come from somewhere! Child in the middle not stereotypical at all.
- Focuses on the idea of children just enjoying playing with toys, making whatever they want to and being proud of it. Text doesn't feature anything stereotypical to appeal to a particular gender.
- This idea of pride is a unique selling point which makes Lego stand out- to parents- amongst other toys.
- Neutral colour scheme.
- All the children look genuinely happy- doesn't feel like they're acting or trying to persuade you forcefully to buy the product. Parents will buy to make their own children as happy as the children in the advert look.
No comments:
Post a Comment