http://www.independent.co.uk/news/education/education-news/children-are-reading-less-8113993.html
The children of today are under a lot more pressure socially, in terms of fitting in, as a result of the the rise of technology. So many children desire materialistic things due to being in an environment where nearly everyone is obsessed with having the latest gadgets. It is now a social norm to use some form of technology on a day to day basis and in most cases, for the majority of the day. This obsession with mobile phones, laptops, tv and video games has resulted in less children reading. The article referenced here states that in a survey carried out, they not only found that children's were reading less but also that children prefer watching tv than reading. It also mentions the fact that a fifth of the 21,000 children that took part in the survey said that 'they would be embarrassed if a friend saw them with a book.'
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